PHINIA, in collaboration with our marketing firm Westcomm, won the Gold MarCom Award for the rebrand
of Delco Remy Starters and Alternators. MarCom is an international competition, receiving about 6,500 print and digital entries annually from around the world.
The rebranding campaign, titled
We Start the World and Keep it Running™, was designed to modernize the brand’s historic identity. With over 125 years of industry leadership, the Delco Remy brand legacy reflects excellence, durability and innovation.