After a time working back on his 100-year-old family farm, Jamie Beisch was ready to return to the heavy
duty sector, and PHINIA had just the opportunity that pulled him back to the industry he loves.
Beisch, who is based in Sioux Falls, South Dakota, became the National Fleet Manager for the Delco Remy
® brand. With 12 years in the industry—he previously worked for a tier 1 component supplier—Beisch was up for the challenge, especially the more he learned about the people and products that make up the Delco Remy brand.
“I talked to former customers and colleagues, and all of them spoke to the great reputation of the Delco Remy brand,” he shares. “Being able to represent the brand and serve many of my previous customers was appealing to me.”
He says the team and products are the reason why so many people stay with the brand for 20, 30 and even 40 years.
“That’s a testament to the reputation and quality of people and products at Delco Remy,” he says.
One of those long-term employees was his predecessor: Bob Jeffries. Following in his footsteps is an honor for Beisch.
“He laid a great foundation and did the groundwork to establish the Delco Remy name among fleets,” says Beisch. “He helped the brand become known not just for its top-of-the-line products, but also its service and technical expertise.”
Influencing a New Path
Beisch—who jokingly calls himself an “influencer”—hopes to build upon that foundation in a new way.
“My goal is to displace our competitors, so I hope to bring a fresh set of eyes and viewpoint and a new way of doing some things,” he shares. “I want to open doors with both existing and new customers.”
Focused on the western U.S., Beisch is working with fleets with 300+ trucks. In addition to helping to influence the alternators and starters they spec, he provides technical training and participates in technical competitions.
He admits there’s a learning curve, but he’s working to learn the products as quickly as possible.
“I don’t know as much as Bob in his 40 years in the role but I’m sure going to try,” he says.
To get there, he is relying on his colleagues in OEM, engineering, sales and marketing.
“There’s so much knowledge on this team, and they’ve been helping me get up to speed,” he shares.
While still in his first year, Beisch has high hopes for the year ahead.
“I’ve had a great start, reconnecting with previous customers and getting some good wins,” he says. “I’m ready for the training wheels to come off in 2025 and dig in with customers.”
When he’s not working, Beisch serves as a local high school football and basketball official, attends Minnesota Vikings games, and helps with the corn and soybean harvest on the family farm.